Bringing sponsorship leaders together to exchange ideas, share
experiences and master the art and science of sponsorship.




Tools, Resources,


Curious what brands are planning for 2021?

Sponsorship Mastery recently conducted an industry wide research report to ask top brands the critical questions sponsorship sellers are seeking as they plan for 2021.

Participating brands helped answer these questions:

  • How will sponsorship objectives change in 2021
  • What is most important for sponsorship representatives to do now?
  • What will be key changes for the industry?
  • What services are the most important for properties to provide?
  • What about sponsorship metrics?
  • What sponsorship resources are most valuable?
    …and more!

Subscribe to our eNews and you’ll immediately receive the Executive Report. Plus, you’ll get our latest blogs, interviews and insights to help you win the year!

Sponsorship Mastery Summit is a Success!

Sponsorship Mastery recently wrapped the second annual summit! The 2020 Sponsorship Mastery Summit took place virtually and more than doubled attendance from the inaugural 2019 event. Sponsorship Mastery Summit welcomed top brand and sponsorship leaders to share insights, tools and strategies with sponsorship sellers from all over the world.

Access 2020 event info here:

We are already planning for an exciting 2021 event! Interested in being a part of our 2021 Planning & Advisory Team? Email

Take a look behind the scenes of the 2020 virtual event!

Sponsorship Mastery Masterclasses Will be Back in 2021!

We are thrilled to wrap our recent slate of Sponsorship Mastery Masterclasses which did a deep-dive into some of the most in-demand sponsorship topics.

Our Masterclasses are real-world learning experiences to help sales leaders master the art and science of sponsorship. Now more than ever, it’s important to make the connection between proven strategies and real-world challenges, so YOU can increase your sponsorship revenue and drive more results.

We look forward to sharing some exciting updates on what we’re planning for 2021 Masterclasses. Check back soon or subscribe to receive notifications on the latest Masterclass news. 

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