Bringing sponsorship leaders together to exchange ideas, share
experiences and master the art and science of sponsorship.




Tools, Resources,


Sponsorship Mastery Masterclass

A 4-Part Series // hosted by Paula Beadle

Sponsorship Mastery Masterclasses are real-world learning experiences to help sales leaders master the art and science of sponsorship. Now more than ever, it’s important to make the connection between proven strategies and real-world challenges, so YOU can increase your sponsorship revenue and drive more results.

Upcoming series covers:

  • SALES PLANNING // October 19th, at 11:00 PDT / 2:00 EDT
    Develop a sales plan without crushing your spirit
  • PROPOSALS // October 26th, 2020 at 11:00 PDT / 2:00 EDT
    Create powerful proposals so you can close more deals
  • PRICING // November 9th, 2020 at 11:00 PDT / 2:00 EDT
    Use a street hustle pricing approach to increase revenue
  • SALES PROCESS // November 16th, 2020 at 11:00 PDT / 2:00 EDT
    Improve your sales process to win more sponsors

$197 Registration // All Recordings & Downloads Included

Sponsorship Mastery Summit is a Success!

Sponsorship Mastery recently wrapped the second annual summit! The 2020 Sponsorship Mastery Summit took place virtually and more than doubled attendance from the inaugural 2019 event. Sponsorship Mastery Summit welcomed top brand and sponsorship leaders to share insights, tools and strategies with sponsorship sellers from all over the world.

Access 2020 event info here:

We are already planning for an exciting 2021 event! Interested in being a part of our 2021 Planning & Advisory Team? Email

Take a look behind the scenes of the 2020 virtual event!

Curious what brands are planning for 2021?

Sponsorship Mastery recently conducted an industry wide research report to ask top brands the critical questions sponsorship sellers are seeking as they plan for 2021.

Participating brands helped answer these questions:

  • How will sponsorship objectives change in 2021
  • What is most important for sponsorship representatives to do now?
  • What will be key changes for the industry?
  • What services are the most important for properties to provide?
  • What about sponsorship metrics?
  • What sponsorship resources are most valuable?
    …and more!

Be among the first to access the Executive Summary when it is released, subscribe to the Sponsorship Mastery eNews.

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