

Bringing sponsorship leaders together to
Annual Summit
Industry leaders and sponsorship marketers gather to learn valuable insights, discuss cutting-edge industry trends, and make meaningful connections
Masterclasses
Dive deep into winning strategies, hear the insider secrets, and access the tools and resources that have helped industry trailblazers drive more revenue and accelerate growth
Industry Research
The latest industry data to support more informed decision-making, improve performance and prepare for the future
Resources
Best-in-class blogs, interviews with industry leaders, guides and tools to help navigate the sponsorship landscape
Sponsorship Mastery Masterclasses Will be Back in 2021!
We are thrilled to wrap our recent slate of Sponsorship Mastery Masterclasses which did a deep-dive into some of the most in-demand sponsorship topics.
Our Masterclasses are real-world learning experiences to help sales leaders master the art and science of sponsorship. Now more than ever, it’s important to make the connection between proven strategies and real-world challenges, so YOU can increase your sponsorship revenue and drive more results.
We look forward to sharing some exciting updates on what we’re planning for 2021 Masterclasses. Check back soon or subscribe to receive notifications on the latest Masterclass news.
Sponsorship Mastery Summit is a Success!
Sponsorship Mastery recently wrapped the second annual summit! The 2020 Sponsorship Mastery Summit took place virtually and more than doubled attendance from the inaugural 2019 event. Sponsorship Mastery Summit welcomed top brand and sponsorship leaders to share insights, tools and strategies with sponsorship sellers from all over the world.
Access 2020 event info here:
We are already planning for an exciting 2021 event! Interested in being a part of our 2021 Planning & Advisory Team? Email alexandra@sponsorshipmastery.com.
Take a look behind the scenes of the 2020 virtual event!









Curious what brands are planning for 2021?
Sponsorship Mastery recently conducted an industry wide research report to ask top brands the critical questions sponsorship sellers are seeking as they plan for 2021.
Participating brands helped answer these questions:
- How will sponsorship objectives change in 2021
- What is most important for sponsorship representatives to do now?
- What will be key changes for the industry?
- What services are the most important for properties to provide?
- What about sponsorship metrics?
- What sponsorship resources are most valuable?
…and more!
Subscribe to our eNews and you’ll immediately receive the Executive Report. Plus, you’ll get our latest blogs, interviews and insights to help you win the year!

Latest Post
Making Sponsors Your Biggest Virtual Event Fans
What Sponsorship Masters Are Saying
“Thank you so much for sharing your sponsorship expertise and bringing together such great resources and top-notch professionals. I learned a lot—what I was doing right and where I could do better. I left inspired and recharged!”
Diane Brady, 2019 SMS Attendee
“I just took your webinar on sponsorships and I registered for the seminar later this month. First, I want to thank you. I appreciate your insight and honesty, but thank you also got me motivated. I’ve been down for months wondering if my industry is gone, so thank you for helping me get my mojo back.”
Jennifer Grogan, 2020 SMS & Masterclass Attendee
“I attended a masterclass and can say I came out of it energized and ready to sell sponsorships left and right!”
Dakota Wyatt, 2020 Masterclass Attendee
“Thank you for organizing, hosting, and being a genuine and incredible force in the sponsorship world – as a rookie in Corporate Development & Sponsorship, this event was such a great catalyst and I can’t wait to come back next year!”
Tyler Bjork, 2020 SMS Attendee
“Totally WOW. Great speaker lineup with diverse and engaging topics. Kudos and thank you!!!”
2020 SMS Attendee
