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The first quarter of 2021 has been full of hope and change in both life and sponsorship. We are keeping an open mind and adventurous spirit! Not only have we witnessed the emergence of exciting new ways to engage sponsors, events and properties, we’ve also learned what we yearn for and miss. The latest emerging categories are following suit.

Our team has researched the data from industry-wide resources, including WinMo, SponsorPitch and IEG. We’ve combed media articles to consolidate trending news so you don’t have to. Here is the latest!

Gambling Technology

Legalization of gambling is happening at a rapid pace nationwide. Though there is unlikely to be federal legalization any time soon, gambling platforms are exploding. According to Grand View Research, “the global online gambling market size was valued at USD 53.7 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2020 to 2027.” Cell phone betting and games are fueling growth. The companies listed here are upping their game with sponsorship deals in 2021

  • FanDuels
  • DraftKings
  • BetMGM
  • PointsBet
  • Barstool Sports

Virtual Security

With all that online gaming, gambling, and cashless payments happening, it’s not a surprise that virtual security is a burgeoning category. Another aspect of virtual security are platforms that can  identify and track fans and patrons with biometrics, giving them fast-lane access in large venues and airports. In our new COVID reality, these security technologies are essential.

  • Kingston Technology
  • Acronis
  • CLEAR
  • Identogo
  • Symantec

Wine and Spirits

No surprise that alcohol consumption in all categories is up during the pandemic.  Nielson’s has reported a 24% increase in retail alcohol sales. We are all looking forward to getting out and mingling at events again, so there is no doubt this trend will continue for the rest of 2021.

  • Barefoot Wines
  • San Antonio Winery
  • Constellations Brands
  • E&J Gallo
  • The Wine Group

Financial Services

From mortgage lenders to cryptocurrency to fast loans: money is on the move. Especially digital movement during the pandemic. Expect to see vigorous movement around cryptocurrency this year as public trust grows broadly.

  • Quicken Loans/Rocket Mortgage
  • Dollar Loan Center
  • FTX
  • WENN Digital
  • BitPay
  • BitCoin

Health and Wellness

From gyms to orthopedics to telemedicine, all things are coming up health and wellness this Spring. On one hand, we will all get moving and shaking again. On the other, addressing our physical and mental health from the safety and security of our homes will continue to bring comfort.

  • Hyperice
  • Roman
  • Zenni
  • Planet Fitness

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