Tips on Hiring Your Next Rockstar Sponsorship Team

As the entertainment and sport industries emerge post-pandemic, reigniting sponsorship efforts is a top priority. Undoubtedly, discussions are underway about the best approach needed to meet your goals. Restructuring, building or outsourcing your sponsorship sales team is potentially on the table. A well-positioned and well-trained sponsorship sales team is the most effective way to achieve the results you want. A high performing team will reach your goals faster, deepen relationships with your sponsors, and ultimately drive more revenue.

You’ve decided that something needs to change and fast, and there are three options on the table:

  • Hire a full-time staff member to lead the sponsorship effort
  • Hire an agency or consultant to sell sponsorships
  • A combination of both

To help guide your decision-making process, here is a simple pros and cons list to consider. It’s not comprehensive of all considerations, but it will get the conversation started.

Regardless of your approach, hiring and retaining the right person or team will be the single most important factor to your success.

This is a complicated process; if more guidance would assure your success, please give us a call. We can help!

Happy hiring!

Ready for a rockstar sponsorship team?

For more information on hiring a sponsorship team, download this free step-by-step Guide to Hiring a Rockstar Sponsorship Team!

The complete guide  includes:

  • 10 questions to consider BEFORE you start the hiring process
  • Complete pro’s and con’s list
  • Hiring mistakes to avoid
  • Sample description for a Director of Partnership Marketing
  • Candidate interview questions &  evaluation template

About the Author

Paula Beadle is the CEO of Caravel Marketing, a national consulting company specializing in sponsorship marketing, and the founder of Sponsorship Mastery, an annual summit and programming dedicated to improving individual and organizational sponsorship performance. She is a results-driven trailblazer with a proven record of developing smart strategies and creatively connecting the right partners. Paula has helped iconic events and major brands achieve their goals through innovative sponsorship initiatives, generating incremental revenue and successfully coaching thriving teams, executives and boards.