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7in7 Interview: How to Stand Out in a Crowded Sponsorship Landscape

For the latest 7in7 interview, Sponsorship Mastery Founder Paula Beadle joins the incredibly talented Gerry Tabio, President & CEO of Creative Resources Group. Tabio is a sales guru and creative powerhouse who has had a profound influence on the success of many sales leaders. Gerry improves sales performance through innovative marketing strategies, bold thinking and proven methodologies.

We are thrilled to announce he will be returning as a speaker at the 2021 Sponsorship Mastery Summit. After a top-rated workshop at the 2020 summit, he will return to facilitate another lively and immersive experience for attendees.

Enjoy the interview and check out a quick glimpse of some of his insights below!

  1. Projects are the glue that holds companies together

Gerry proposed a new way of thinking about companies, teams, and the marketers you work with and how they all engage in collaborative projects. Projects unite our thinking, productivity and help us reach our goals.

  1. Know the challenges your sponsors face

To provide solutions to your sponsors’ most significant challenges, you must know their greatest challenges. Make sure you are doing your due diligence to understand their current challenges and you’re your sponsorship can help solve them. Ask the tough questions.

  1. What are you bringing to the table?

Understand that regardless of who you are, what event you produce, or what property you represent, a brand is interested in engaging someone who will solve their challenges. Be prepared to know exactly what you’re going to offer to help solve their challenges.

  1. Aim to start a new project before the next one begins

A sign of a great relationship with your sponsors is when they seek opportunities to dive into the next project or collaboration before the last one has even ended.

  1. Brands are a lot less tolerant

Attitudes are rapidly shifting now that we are moving past the pandemic. This means a swift change in brand expectations is upon us. The range of sponsorship opportunities is vast, the ease of switching partnerships, and asset interests are rapidly fluctuating.

  1. Brands have endless opportunities in front of them

To clinch your sponsorship, you must stand out from the crowd. Gerry challenges viewers to think about how their actions will dramatically influence these interactions and, ultimately, their decision to invest in your event or property.

  1. Become a part of your sponsor’s team

Make an effort to consider yourself a part of the sponsor’s team. By doing so, you are motivated to shift how you engage and perform for your sponsor dramatically. This point of view puts the sponsor first.



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