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7in7 Interview: The Truth Behind What Brands Really Want

Do you ever wonder what it’s like on the sponsor side of the sponsorship table? In the latest 7in7 interview, Paula chats with Dan Frystak to get his insight on what sponsorship decision-makers want from sponsorship sellers.

Dan led sponsorships and sports and entertainment marketing for CDW for many years and now is the VP of Strategy at JP Sports + Entertainment. Dan has worked with major brands and negotiated countless sports and entertainment contracts with dozens of leagues, teams, venues, players and governing bodies.



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