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7in7 Interview: Elevating Sponsorships & Staying on the Cutting Edge

Misha Sher, Global Head of Sport, Entertainment & Culture at MediaCom London, joins Paula Beadle, Founder of Sponsorship Mastery, to talk about the latest global trends in Sponsorship on the latest 7in7 series interview.

Misha is an industry veteran who has been at the forefront of the sports industry for more than 15 years. He has negotiated and advised on more £1B in sponsorship investments and activation with major sport & entertainment properties.



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