2022 Schedule

Wednesday, September 28

11:00AM – 12:00PM

Welcome Reception and Registration Check-In

Hosted by Seattle Sports Commission

12:00PM – 1:00PM LUNCH & SESSION

Brave Leadership: Harnessing Your Personal Power to Transform Partnerships and Create Impact

Kim Davis, Senior Executive Vice President at the National Hockey League

We are in the midst of extraordinary times of change and, at times, that can be difficult to navigate. It is up to us, as leaders, to show up and steer that change in a positive direction. This requires Brave Leadership. What is Brave Leadership? How do we know it when we see it or experience it? Industry leader and change-agent, Kim Davis will explore brave leadership during her powerful session. She’ll dive into the things leaders are thinking, but not talking about that will help you harness your personal power to develop transformative partnerships that create impact.

1:15PM – 2:00PM

How Sponsorship Can Be A Force For Good

Afdhel Aziz, Founder & Chief Purpose Officer, Conspiracy of Love, and Author, Good is the New Cool

We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today. This is a totally unique opportunity to understand more about the new rules of marketing and per se, sponsorship, that need to be implemented TODAY.


From Concept to Creation: Developing High Impact, Value-Adding Brand Activations

Scott McNearney, Most Recently the VP of Global Partnerships at SXSW

The best activations are integrated, make an impact and add true value to events—and experiences—for all participants. No one has mastered this better than industry expert Scott McNearney, who has developed some of the most cutting-edge and extraordinary activations over his career. Scott is going to lead attendees through a collaborative session where we’ll build an integrated engagement for a hypothetical brand launch. We’ll discuss real-world examples of kick-ass activations that have made a positive impact and be led through an exercise to hone in on engagements that resonate. If you want to level up your activations, this is the session for you.

The Rise of Esports: Creating Demand & Opportunity for a New Generation of Fans

Wim Stocks, Head of Partnerships & Commercial at Belong Gaming & Vindex

Esports has emerged as one of the most popular forms of entertainment in the world – combining performance, precision, innovation, engagement, and deep fan loyalty on a global basis, unlike anything we’ve ever seen in traditional sports. It is also one of the most powerful affinity-building opportunities for brands and properties alike. With an engaged, youthful, and contemporary audience of over 500 million people globally (and growing), brands and properties can leverage esports to reach new partnership heights and connect authentically with this otherwise difficult-to-reach audience. Industry legend, Wim Stocks will break down the must-know insights about unlocking esports sponsorship potential, share recent case studies and his predictions for the future of the esports and the elevation and illumination of this ‘contemporary athleticism’.

3:30PM – 4:00PM

Quick Fire Keynote: Six Essential Strategies for Impactful Partnerships

Lesa Ukman, Founder of ProSocial Valuation

4:00PM – 5:00PM

Brands Driving Change and Revolutionizing Sponsorship

Amy Azzi, Senior Director of Sponsorships at T-Mobile
Jeff Hansen, General Manager/Strategic Partnerships at Microsoft
Whitney Ellison, Director, Brand Marketing at Alaska Airlines
Beth Knox, President & CEO of Seattle Sports Commission

Three of the nation’s most iconic brands take the stage to share powerful insights about the future of sponsorship. Amongst the most renown thought leaders in the industry, Whitney, Amy and Jeff will share how the sponsorship landscape is transforming from a brand perspective and how they are preparing. Hear the innovative approaches they are taking to navigate the industry’s biggest challenges and opportunities.

Thursday, September 29

8:00AM – 9:15AM

Breakfast Buffet & Roundtable Discussion

9:30AM – 10:15AM

The New Frontier of Sponsorship & SportsTech

Angelina Lawton, Founder & CEO at Sportsdigita
Nicole LaPointe Jameson, CEO of Evil Geniuses

Leading SportsTech CEO’s, Angelina Lawton and Nicole LaPointe Jameson, have played key roles in advancing sports technology solutions that have revolutionized the industry. During this session, they will share how technology can transform and maximize your relationships with partners, fans and communities through cutting-edge technologies and solutions. From measuring ROI and driving growth to connect with audiences in innovative ways and scaling reach, technology has become one of the most important solutions for sponsorship marketers and the industry as a whole.

10:30AM – 11:30AM

Reimagining & Constructing Partnerships in Complex Organizations

Megan Eisenhard, Senior Vice President at Learfield
David Tuyo, President & CEO of the University Credit Union
Heather Hunter, Executive Director, Preferred Partnership Program at UC Davis

This session will dive into one of the industry’s most timely topics and share revolutionary insights. Bringing insights from all sides of the partnership table, Megan Eisenhard, David Tuyo and Heather Hunter will reveal how they worked through unique challenges to develop a comprehensive and game-changing partnership that has created immense value for all partners. They’ll share how the partnership evolved from early conversations and deal points, to gaining cross-campus buy-in and understanding the value proposition from all partners.

12:15PM – 1:00PM LUNCH & SESSION

Developing 360º Partnerships that Scale Social Impact

Sarah Smith Pancheri, President at Milwaukee World Festival, Inc.

Summerfest presented by American Family Insurance leverages the strengths of partners, properties, and community organizations to come together for a greater, shared purpose. Hear how Summerfest creates unforgettable and meaningful experiences to be a force for good and learn how to scale your partnerships beyond your properties and into your communities.

1:15PM – 1:45PM

7in7 LIVE: Insights & Ideas to Score a Partnership Homerun

Meka White Morris, EVP, Chief Revenue Officer of the Minnesota Twins
Laura Day, 
EVP, Chief Business Officer

We’re taking the 7in7 Series to the Summit Stage! Your favorite sponsorship virtual series will go live with special guest, Meka Morris White from the Minnesota Twins. Meka will share her winning strategies and insights in a special live extended edition of 7in7.

1:45PM – 2:30PM

Data, Insights and Trends to Keep You On the Cutting Edge

Jeff Nelson, President, Navigate

When it comes to data-driven insights in the sponsorship space, Navigate’s Jeff Nelson and his team are ahead of the pack. His session will peer into the future, looking at how things like the Metaverse, streaming, and other cutting-edge mediums are transforming the sponsorship landscape. He will also highlight the less frequently discussed topics that will nevertheless have a significant impact on the sports industry in the coming years, like autonomous trucking, air taxis, and DAOs. Jeff will share trends, insights and data that will help sponsorship marketers make informed decisions and plan for the future.

2:45PM – 3:30PM

How Adopting a Diverse Sponsorship Portfolio will Accelerate Results for Brands

Nicole Bekkers, Head of Commercial Strategy & Business Development at KNVB

This session will challenge you to think differently and build partnerships that break the mold. Sports industry veteran, Nicole Bekkers of KNVB Netherlands and the Union of European Football Associations will share a case study of a global brand that challenged its long-term sponsorship strategy and saw immediate ROI. Attendees will learn how brands and properties come together to create a joint value proposition that drives unexpected value for both.

Rewriting Your Sponsorship Sales Success Playbook

Steve Tseng, Executive Vice President at Pac-12 Networks

Looking for a new approach to selling sponsorship? This is the session for you. Sponsorship sales leaders will be joined by Pac-12’s silver bullet, Steve Tseng. Steve has a track record accelerating performance, driving revenue growth and building meaningful partnerships. He will share his secrets to success and dig into the nuances of selling, like selling solutions to problems, selling with confidence and selling in today’s market. Attendees will walk away with a roadmap to greater success.

3:45PM – 4:45PM

People-Powered Partnerships that Thrive

Mark Giovino CEO & Founding Partner at the Allionce Group
Monica Michel, Marketing Manager, Cause Marketing & Brand Partnerships at The Nature Conservancy
Jarreau Smith Associate Director of Corporate Partnerships at the Loveland Living Planet Aquarium
Ted Molter, Senior Business Development Director at Connect&Go

Today’s consumers are more aware and invested than ever before. Successful partnerships are built when the guest is placed at the center of the partnership. This session will explore how better collaboration leads to audience and portfolio diversification, equitable spaces for brands, more integrated guest experiences and greater social impact.

5:30PM – 7:00PM

Excellence Awards & Soiree

Friday, September 30

8:00AM – 9:15AM

Breakfast Buffet & Roundtables

9:30AM – 10:30AM

Climate Pledge Arena: A Revolutionary Partnership Rooted in Purpose

Mike McCann, Senior Manager Global Sponsorship at Amazon
Jeff Webster, SVP, Global Partnerships at the Seattle Kraken & Oak View Group
Rosie Selle, VP Marketing at Climate Pledge Area
Jen Mueller, Seahawks Sideline Reporter & Founder, Talk Sporty to Me

The partnership between Oakview Group and Amazon represents a bold, innovative, and purpose-driven partnership that has set a new standard for naming rights. The groundbreaking deal has drastically shifted how partners come together for a shared purpose. This session will dive into the intricacies of what it took to bring a partnership of this magnitude to life and how those principles can be applied no matter what the size of your organization is.

11:00AM – 12:00PM

Climate Pledge Arena Tour

Experience sponsorship in action at the most progressive and sustainable venue in the world. Join us for an exclusive tour as we wrap up the Summit at the iconic and groundbreaking Climate Pledge Arena. See first-hand how the revolutionary partnership between Oakview Group, Amazon and the Seattle Kraken comes to life.