fbpx
MASTERY LEVEL IDEAS & INSIGHTS

2022 Speakers & Presenters

Paula Beadle

Founder

Sponsorship Mastery

Paula is a sponsorship industry leader who has mastered the art and science of sponsorship over 30 years of experience in sponsorship, media, sports, major events, and entertainment. Paula is the CEO of Caravel – a national consulting company specializing in strategic sponsorship and partnership marketing. Paula is also the founder of Sponsorship Mastery – an organization dedicated to improving individual and organizational sponsorship performance.

Paula has bought and sold sponsorships for everything from multi-million-dollar naming rights to racing pigs. She a results-driven leader known for developing winning strategies, fostering bold ideas, increasing revenue, and creatively connecting the right partners. She has had the good fortune to work with a countless number of iconic events and major brands. She also has a passion for Fairs and has worked side-by-side with the Washington State Fair, Oklahoma State Fair and Oregon State Fair.

Paula also serves on the Board of Directors for the Red Cross, Seattle Sports Commission, Washington Fairs and Events Association (WFEA) and as a Mentor for Women in Sports and Entertainment (WISE). She is outdoorsy and often can be found navigating the waters of the Pacific Northwest, hiking trails, or perfecting her swing on the golf course.

Paula will talk about Navigating the Future of Sponsorship and why sponsorship success will require bold, new thinking. She will share her industry predictions and insights how fairs can build stronger partnerships and increase revenue. In the wake of the COVID-19 pandemic, the sponsorship industry is dramatically transforming… a transformation that is long overdue and is happening at an accelerated pace. Sponsorship has been progressing over the last several years, and while strides have been taken toward strengthening the partnerships between brands and fairs, there is still work to be done. Paula will reveal the most important factors to sponsors and her insights how fairs can reach a higher level of success.

Megan Eisenhard

Senior VP

Learfield

Megan Eisenhard has been in higher education and the collegiate athletics industry for over 21 years. She has held various leadership roles during her nearly 14-year tenure with LEARFIELD, a media and technology services leader in intercollegiate athletics that unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.

Currently she is Senior Vice President of the Campus+ division, which develops comprehensive partnerships and marketing programs specifically designed to align priority university initiatives with the corporate community. There are a variety of initiatives within the Campus+ vertical, including athletic facility naming rights and company-wide relationships with Elevate Sports Ventures and Team IMPACT, LEARFIELD’s philanthropic partner in college sports. As the senior leader of this division, Megan works with numerous campus leadership teams across the country in identifying partnership platforms and simultaneously works with local sales teams to identify and consummate partnerships with selected businesses and organizations. She has led the process in securing multiple naming rights and campus-wide partnerships, including Premier America Credit Union Arena at CSU Northridge in 2022, University Credit Union Center at UC Davis in 2021, and an Official Bank and Official Credit Union at Texas A&M University in 2019.

Prior to joining Campus+, she was asked by her company’s leadership to build the first ever Talent Acquisition team at LEARFIELD. Her sales & leadership experience, as well as her drive to learn new verticals, made her the right fit to develop hiring standards, processes, marketing & outreach campaigns, and internship programs to support the entire sponsorship sales division. When transitioning from Talent Acquisition to Campus+, she developed and promoted an internal replacement who currently still leads the team, showing her commitment to succession planning and staff development.

From 2014-2017, as Vice President of West Region Multi-Media, Megan had multi-million-dollar sports sponsorship sales oversight of multiple properties, including Cal, Oregon State, and Boise State. One of the youngest Vice Presidents in the company at the time, Megan quickly built trust with her teams and used her servant leadership skills to support revenue growth, as well as lead strategy discussions and regional sales collaboration efforts. Megan also onboarded several property General Managers after LEARFIELD acquired multi-media rights from Nelligan and KP Sports.

Prior to the VP role, she was General Manager at the University of Colorado and oversaw the sponsorship sales team in Boulder. At 29, she was the youngest woman to attain the GM position at a Power-5 school. While in Boulder, her team increased sponsorship business by 120% by developed and enhancing meaningful platforms for partners to engage with. She worked closely with the CU Environmental Center and Facilities Department to enhance the Green Stampede program with corporate partners who value sustainability and environmental stewardship and worked with Safeway to develop a Breast Cancer Awareness initiative across multiple sports.
Prior to joining LEARFIELD, Megan had various sales and marketing roles on the west coast, including Associate General Manager with ISP Sports at the University of California-Berkeley, Corporate Service Manager at UC Berkeley, and Assistant Marketing Director at California State University-Sacramento. She has a master’s in arts from UC Berkeley, with a focus on Athletes & Academic Achievement, and a bachelor’s in arts from CSU Sacramento, with an emphasis in Communication Studies.
Megan has many passions within her work, including developing future women leaders in the sports industry. She was instrumental in creating and implementing LEARFIELD’s female-focused initiative and was a founding executive board member of WISE (Women in Sports & Events) DFW, a non-profit chapter in the Dallas-Fort Worth area focused on providing mentorship, networking, personal & professional development for women in the sports industry. Additionally, Megan helped to create a new content track at the Women Leaders in College Sports Convention, which focused on Revenue Generation in College Sports, an area where she envisions more women being involved in and knowledgeable about.

Megan’s strengths & talents have been documented through multiple assessments:
• Includer, Developer, Achiever, Positivity, Learner (CliftonStrengths)
• Collaborator (Predictive Index)
• #9 Mediator & Peacemaker (Enneagram)

Megan is married to her husband, Eric – whom she met at grad school in Berkeley – and they have two sons, Owen (9) and Henry (7). Family activities include hiking, rock climbing, running, cycling, mountain biking, swimming, reading, watching sports, making homemade pizza, and traveling.

Michael Kithcart

Founder & CEO

MWK Consulting

Michael is a certified high performance and business coach to entrepreneurs and sales leaders committed to next level results, and serves as a strategy and revenue consultant at Caravel Marketing. She combines psychology, neuroscience, business acumen and a break it down to get it done approach to move leaders and teams from stuck to unstoppable.

Throughout her career, Michael has transformed organizations, created new departments, organized startups and enhanced the effectiveness of individuals and teams. Previous roles have included chief operations officer, chief strategy officer, vice president of sales, marketing strategist, and business consultant.

Michael’s international development and women’s empowerment interests have provided opportunities for her to consult and conduct fieldwork to support social entrepreneurs in Haiti, Africa, India and Nepal. She’s also the creator of the Champions of RISK podcast which examines the many aspects of risk so we can all move through uncertainty with more strength and courage together.

Angelina Lawton

Founder

Sports Digita

Angelina Lawton has combined her passion for sports, branding, and technology to become Founder + CEO of Sportsdigita and a respected leader in the sports industry. She was recently named by Forbes as one of “The Most Powerful Women in U.S. Sports” and was featured in Inc. Magazine for her success.
Sportsdigita has disrupted the sports industry by partnering with more than 400+ clients across professional sports and enterprise with its ground-breaking interactive presentation platform, Digideck.
Angelina received a Bachelor of Arts with a focus in Journalism from Arizona State University and was formerly the SVP of Corporate Communications for the NHL’s Tampa Bay Lightning.

Mike McCann

Sr. Manager Global Sponsorships

Amazon

An accomplished sponsorship and brand marketing veteran, Mike oversees Amazon’s new Climate Pledge Arena naming rights and Seattle Kraken partnerships. Mike’s recent arrival at Amazon is preceded by successful stints at powerhouse brands – Pepsi, Heineken, Harley-Davidson, Intel – where he leveraged the power of sport and entertainment partnerships to connect with consumers in remarkable ways to drive business results and brand value. Mike’s sports experience spans the Olympic Games, NFL, NBA, MLB, NHL, MLS, PGA Tour, US Soccer, NCAA, USTA, NASCAR and the NHRA. He is an alumnus of Georgetown University (BA) and University of Michigan (MBA), and is a new resident of the Seattle area, where he is eager to explore the natural beauty of the Pacific Northwest.

Scott McNearney

VP of Global Partnerships

SXSW

Scott McNearney is the head of sponsorship/partnership development, customized brand integration and high-profile cross-conference marketing programs for the SXSW Conference and Festivals (largely know as SXSW Music, Film & Interactive). For more than 19 years, Mr. McNearney has successfully led the concepting and execution of hundreds of uniquely integrated brand programs at SXSW. Working effectively with companies such as digital technology platforms, CPG’s, music innovation brands, airlines, digital content providers, mobility solutions/automaker companies, etc, Mr. McNearney and his teams have created a vast range of unique campaigns that have left lasting and undeniably positive impacts on the world’s forward most thinkers. Consistently and effectively connecting brands with the most influential cutting-edge creative works in an authentic mutually beneficial way has brought Mr. McNearney to the forefront of the creative brand development industry. Brand concert events developed with McNearney’s expertise include talent ranging from Jay-Z and Prince to Lady Gaga and Snoop Dogg.

Prior to SXSW, Mr. McNearney successfully produced hundreds of branded lifestyle events—for multiple major and emerging brands—with KBA Marketing based in Chicago (a Draft Worldwide agency). Mr. McNearney has more than two decades of proven experience in promotional, experiential and creative breakthrough work. Mr. McNearney’s ongoing creative evolution continues to place him at the front of the pack in the forward-thinking marketing space.

Meka White Morris

EVP, Chief Revenue Officer

Minnesota Twins Baseball Club

Meka Morris, who joined the Twins in August of 2021 as the club’s first-ever Senior Vice President, Chief Revenue Officer, was named Executive Vice President on January 6, 2022. She leads the organization’s collaborative efforts to drive continued business growth and development, with a specific focus on the exploration and optimization of potential new and evolving revenue streams.
Morris’ key responsibilities, aimed at aligning and advancing the organization’s revenue-generating platforms, include oversight of brand partnerships, ticketing, suites and premium inventory, and business strategy and analytics. She was named to Twin Cities Business’ list of “100 People to Know” in 2022.
Prior to joining the Twins, Morris served as Chief Revenue Officer for Tappit, a global payment and data ecosystem for events, sports stadiums and venues. She successfully led the company’s business expansion into North America, landing deals with several professional sports teams and striking a strategic partnership with LEARFIELD. Morris, a member of the Sports Business Journal’s 2021 “Forty Under 40” class, previously held sales-focused leadership roles for LEARFIELD, Legends Hospitality, Live Nation Entertainment, the Charlotte Hornets, the Oakland Raiders and the Cleveland Cavaliers.
A native of Boston, MA, Morris earned her B.S. in journalism and strategic communications from the University of Kansas, where she was a track and field athlete for the Jayhawks. Her late father, Boston Celtics legend Jo Jo White, had a stellar 12-year NBA career and was inducted into the Naismith Memorial Basketball Hall of Fame in 2015.
Meka, her husband Shaun and their dog, Tyson, reside in downtown Minneapolis.

Sarah Smith Pancheri

COO/VP of Sales & Marketing

Milwaukee World Festival, Inc.

Sarah Smith Pancheri serves as Chief Operating Officer and Vice President of Sales & Marketing for Marketing for Milwaukee World Festival, Inc., (MWF) the organization that produces Summerfest presented by American Family Insurance, The World’s Largest Music Festival. MWF also manages, develops and stewards the 75-acre permanent festival site Henry Maier festival Park, featuring the American Family Insurance Amphitheater. After spending the formative years of her career with MWF, Sarah left the organization to gain experience as Managing Director for Milwaukee fundraising at Marquette University, and, later, as Vice President of Development and Communications for the Boys and Girls Club of Greater Milwaukee. Rejoining the MWF team in December 2015, she is now responsible for overseeing the Operations, Security and Sales & Marketing departments. Sarah is a member of the executive management team, playing a role in strategic planning, including budgeting and operating decisions for MWF.

Sarah is a proud graduate of the University of Wisconsin-Madison, and currently serves on the board of VISIT Milwaukee and the Marketing Committee of Travel Wisconsin / WI Department of Tourism. She was named a Woman of Influence by the Milwaukee Business Journal in 2018 and is also involved with several civic endeavors including the Sharon Lynne Wilson Center for the Arts and TEMPO Milwaukee.

David Perry

Senior Vice President, Sales & Integrated Marketing

Pac-12 Networks

Sports is a passion and a profession for Mr.Perry. Currently, at the Pac-12 Network, he is responsible for managing the direct (internal) sales team and national rep firm relationships; creating annual revenue strategies; budgets; and new asset development for the Network and Conference properties/events.

Before arriving at the Pac-12 Network, David was employed by AIM Media as the VP/General Manager where he managed the Mountain Group sales and operations for Ski Magazine; the Warren Miller Film; and the Fish Fishing Film Tour. He oversaw a team of thirty people including editors, film producers, marketers, and salespeople ranging from entry to senior levels.

Prior to AIM, Perry served a ten-year legacy as Vice President of National Sales at Home Team Sports (a division of FOX Sports Network) in Dallas, TX. While at HTS David managed a small sales team that covered an eight-state territory. They called on major advertisers and the agencies who focused on sports media nationally, regionally and/or locally interested in MLB, NBA, NHL, and Collegiate athletics.

Before arriving in Dallas, David owned a small sports marketing agency in Denver, and prior to that he spent five years at Time Inc. During his tenure, he led a national sales and activation team that managed and major sponsored events driven through lifestyle ski and outdoor enthusiast magazines.

Perry’s past experience includes executive level positions with the Philadelphia Eagles, Seattle Sonics, and Golden State Warriors in similar advertising and sport sponsorship sales roles.

David has a wealth of experience in managing senior level sales and service professionals, while fostering strong client direct and executive level agency relationships. He has been instrumental in changing team culture; setting company policies; managing P&L; and sales strategies. During Mr. Perry’s professional journey, he has built a reputation of turning low performing businesses into highly profitable ones.

Outside of work, David has been involved in non-profit work with organizations such as After School All-Stars, Falling Whistle Campaign, and the SPCA. He graduated from the University of Colorado with a degree in Communications, strengthening his Pac-12 passion. He currently resides in Denver, CO and has two children (Kendi 15, and Andre 16).

Wim Stocks

Head of Partnerships & Commercial

Belong Gaming

Wim Stocks has been a progressive leader and pioneer in the online gaming and esports businesses since 1990. From 2001 to 2006, Wim was Executive Vice President of the “new” Atari Inc. (a roll-up and amalgam of Hasbro Interactive, Infogrames, and GT Interactive), leading and managing one of the broadest-reaching interactive entertainment publishing networks in the world. In 2006, Wim started an entrepreneurial online gaming publishing business named Elephant Entertainment, assuming the role of President and COO. In March 2008, the leading games publisher THQ purchased Elephant and Wim assumed the role of EVP and leader of the Online Gaming division and related digital gaming initiatives. In 2010, Wim was recruited to join the executive management team of Virgin Gaming (now WorldGaming) as Executive Vice President. In this role, Wim helped launch the company and platform in 2010, as well as developed strategic investor, technology, game publisher, retailer, and other brand partnerships. In April 2016, Wim was named CEO of WorldGaming & Collegiate StarLeague, which was acquired by Cineplex in the Fall of 2015, a leading movie theater operator with diversification into gaming, location based entertainment, and other aligned entertainment and digital media businesses. As of July 2020, Wim led the acquisition of Collegiate StarLeague & WorldGaming Network by Playfly Sports, a combined traditional sports, esports, and broadcast management/rights management company, and was responsible as Chairman for leading the esports business, strategy, sponsorship/partnership sales, and cultivation, and other investor and partner relations for the Company. Recently, Wim joined the executive management team of Belong Gaming & Vindex (founded in 2019 by esports industry pioneers and leaders Sundance DiGiovanni, Mike Sepso, and Martyn Gibbs), leading all Commercial, Partnerships, Sponsorships, and Business Development initiatives.

Wim currently serves as an Advisor to the Special Olympics International; an Advisor to Maple Leaf Sports & Entertainment (MLSE) and Ryerson University’s ‘Future of Sports Lab’; Advisor and part of the ownership group of Andbox, (parent company of the New York Excelsior, the professional NYC-based franchise in the Overwatch League, and the NY Subliners, professional NYC-based franchise in the Call of Duty League); Strategic Advisor to GG Group (Rivalry publicly traded online betting platform); Board Member of Gamerji, an online mobile esports platform operated in India; Board Member of Slang Worldwide, a cannabis products company based in Toronto; is a Board Member of National Public Radio’s ‘Marketplace’ programming; and is also a Trustee and on the Board of Directors of the Walker Art Center in Minneapolis. Wim has also served on the boards of Allina/Abbott Northwestern Hospital, the Sister Kenny Rehabilitation Institute in Minneapolis. Wim is very proud of his two smart, savvy, and accomplished daughters (both attorneys) living in Minneapolis.

Jeff Webster

Senior Vice President, Global Partnerships at OVG & Seattle Kraken

Seattle Kraken

Serving as Senior Vice President within OVG’s Global Partnerships division, Jeff Webster oversees partnership operations for the Seattle Kraken, Climate Pledge Arena and Seattle Center in addition to 3rd party clients such as Seattle Sounders FC. Prior to joining OVG, Jeff’s role at AEG focused on revenue generation for some of the most iconic properties in sports and entertainment. Overall, his career experience includes nearly $1B worth of deals spanning the NFL, NHL, NBA, MLS and Motorsports. Jeff is originally from Seattle and is proud to have taken part in launching an expansion franchise in his hometown.

Menu