Megan Eisenhard has been in higher education and the collegiate athletics industry for over 21 years. She has held various leadership roles during her nearly 14-year tenure with LEARFIELD, a media and technology services leader in intercollegiate athletics that unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
Currently she is Senior Vice President of the Campus+ division, which develops comprehensive partnerships and marketing programs specifically designed to align priority university initiatives with the corporate community. There are a variety of initiatives within the Campus+ vertical, including athletic facility naming rights and company-wide relationships with Elevate Sports Ventures and Team IMPACT, LEARFIELD’s philanthropic partner in college sports. As the senior leader of this division, Megan works with numerous campus leadership teams across the country in identifying partnership platforms and simultaneously works with local sales teams to identify and consummate partnerships with selected businesses and organizations. She has led the process in securing multiple naming rights and campus-wide partnerships, including Premier America Credit Union Arena at CSU Northridge in 2022, University Credit Union Center at UC Davis in 2021, and an Official Bank and Official Credit Union at Texas A&M University in 2019.
Prior to joining Campus+, she was asked by her company’s leadership to build the first ever Talent Acquisition team at LEARFIELD. Her sales & leadership experience, as well as her drive to learn new verticals, made her the right fit to develop hiring standards, processes, marketing & outreach campaigns, and internship programs to support the entire sponsorship sales division. When transitioning from Talent Acquisition to Campus+, she developed and promoted an internal replacement who currently still leads the team, showing her commitment to succession planning and staff development.
From 2014-2017, as Vice President of West Region Multi-Media, Megan had multi-million-dollar sports sponsorship sales oversight of multiple properties, including Cal, Oregon State, and Boise State. One of the youngest Vice Presidents in the company at the time, Megan quickly built trust with her teams and used her servant leadership skills to support revenue growth, as well as lead strategy discussions and regional sales collaboration efforts. Megan also onboarded several property General Managers after LEARFIELD acquired multi-media rights from Nelligan and KP Sports.
Prior to the VP role, she was General Manager at the University of Colorado and oversaw the sponsorship sales team in Boulder. At 29, she was the youngest woman to attain the GM position at a Power-5 school. While in Boulder, her team increased sponsorship business by 120% by developed and enhancing meaningful platforms for partners to engage with. She worked closely with the CU Environmental Center and Facilities Department to enhance the Green Stampede program with corporate partners who value sustainability and environmental stewardship and worked with Safeway to develop a Breast Cancer Awareness initiative across multiple sports.
Prior to joining LEARFIELD, Megan had various sales and marketing roles on the west coast, including Associate General Manager with ISP Sports at the University of California-Berkeley, Corporate Service Manager at UC Berkeley, and Assistant Marketing Director at California State University-Sacramento. She has a master’s in arts from UC Berkeley, with a focus on Athletes & Academic Achievement, and a bachelor’s in arts from CSU Sacramento, with an emphasis in Communication Studies.
Megan has many passions within her work, including developing future women leaders in the sports industry. She was instrumental in creating and implementing LEARFIELD’s female-focused initiative and was a founding executive board member of WISE (Women in Sports & Events) DFW, a non-profit chapter in the Dallas-Fort Worth area focused on providing mentorship, networking, personal & professional development for women in the sports industry. Additionally, Megan helped to create a new content track at the Women Leaders in College Sports Convention, which focused on Revenue Generation in College Sports, an area where she envisions more women being involved in and knowledgeable about.
Megan’s strengths & talents have been documented through multiple assessments:
• Includer, Developer, Achiever, Positivity, Learner (CliftonStrengths)
• Collaborator (Predictive Index)
• #9 Mediator & Peacemaker (Enneagram)
Megan is married to her husband, Eric – whom she met at grad school in Berkeley – and they have two sons, Owen (9) and Henry (7). Family activities include hiking, rock climbing, running, cycling, mountain biking, swimming, reading, watching sports, making homemade pizza, and traveling.