In just 7 short minutes, guest expert Luke Reissman from PGA of America dives into the shifting landscape of sponsorship, authentic partnerships, the return to in-person events, and more!
As the Senior Director of Partnerships for the PGA of America, Luke oversees all corporate sponsorship activity for the Association. In leading the Partnership Development Department, he is responsible for obtaining new partners and managing a portfolio of existing partners. His expertise in developing and activating partnerships has led to a dramatic increase in sponsorship revenue, while also fostering relationships that serve the PGA’s mission of serving the member and growing the game. Hear his secrets to success in the latest interview!
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