7in7 Interview: Leveraging the Family Audience

Inside this week’s 7in7, get a sneak peek into what Mark Giovono will present as a speaker at this year’s Summit. He covers how a sponsorship should enhance a family’s experience of coming together, instead of competing with it, and the importance of prioritizing the consumer over the brand or even the venue.

Mark Giovono is the CEO & Founder of Allionce Group, the leader in helping brand marketers connect with families through partnerships with zoos and aquariums. With over 20 years of sponsorship experience with marketing agencies and the college and pro sports industry, Mark is an expert in forging valuable partnerships that meaningfully connect with consumers.

Don’t miss his insights in this week’s 7in7, and for more from Mark, join us at the 2022 Sponsorship Mastery Summit in Seattle!

>>Register now for the Summit

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