Blog - Sponsorship Mastery

25 May at 1:44 pm

The Rising Stakes of Sponsorship Contract Negotiations

Navigating negotiations and contracts can be challenging under the best circumstances, but COVID has sharpened the focus on contracts and changed the stakes. The contract captures the complete understanding of…

Changing Stakes of Contract Negotiations

7in7 Interview Series: How to Create a Slam Dunk Sponsorship

20 May at 7:49 pm

It can be a challenge to assure every sponsor feels like they are getting all-star treatment. Industry veteran Terry Tiernon…

Tips on Hiring Your Next Rockstar Sponsorship Team

13 May at 7:32 pm

As the entertainment and sport industries emerge post-pandemic, reigniting sponsorship efforts is a top priority. Undoubtedly, discussions are underway about…

7in7 Interview Series: The Rising Fandom & Value of Esports & Sponsorship

12 May at 5:15 pm

Get ready for a thrilling 7in7 interview about esports ––one of the hottest topics in the sponsorship industry! Sponsorship…

7in7 Interview Series: The New Frontier of Sponsorship Activation

28 Apr at 8:00 pm

Despite the slow return of live events, sponsor interest and renewed enthusiasm for in-person activations and engagements are inevitable. As…

Emerging Categories in 2021

9 Apr at 9:19 pm

The first quarter of 2021 has been full of hope and change in both life and sponsorship. We are keeping…

7in7 Interview Series: The Art of Mastering Hospitality

7 Apr at 8:50 pm

In this exciting new 7in7, Paula Beadle is joined by Don Dow, events industry maverick who creates hospitality experiences with…

Now Is The Time For Sponsorships With Purpose

1 Apr at 7:00 pm

Not long ago, sponsorship relationships were framed by the question “what can we do for you” without the added phrase…

10 Expert Insights on Creating More Meaningful and Innovative Activations

15 Mar at 5:43 pm

Unique activations and integrations are the name of the game for Marques Jackson and Scott McNearney. Marques Jackson is Senior…

10 Easy Steps to Kickstart Your Sponsorship Sales Plan

25 Feb at 7:36 pm

Sales plan development is critical to your success. As the saying goes, “a goal without a plan is just a…

7in7 Interview Series: How to Successfully Juggle Your Event & Sponsorship

23 Feb at 11:24 pm

Jen Puente is a true sponsorship maven. Over an 18-year career span at Wisconsin State Fair, she drove her way…

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