7in7 Interview Series: How to Successfully Juggle Your Event & Sponsorship
Jen Puente is a true sponsorship maven. Over an 18-year career span at Wisconsin State Fair, she drove her way through the ranks and now stars the show as Chief…
How Understanding What Brands Want Can Help You Close More Deals
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The gap between what brands want and what rights-holders are providing is expansive. Why? Both sides of the partnership are…
How to Get Your Sponsors to Fall In Love With You
So, you’re dating. It’s going fine, but you secretly want it to go from ice cream on the couch to…
5 Ways Your Sponsorship Sales Team Can Go From Stuck to Unstoppable
2021 isn’t just another new year. It’s a year brimming with optimism and the promise of a fresh start in…
Making Sponsors Your Biggest Virtual Event Fans
This year has spurred an evolution of sports, entertainment, arts and fundraising events making the shift from live to virtual…
7 Strategies to Win the Year!
#1 Plan Your Work, Work Your Plan We overestimate what we can do in a year, and grossly underestimate…
Digging Deep Into How Sponsor Budgets Impact Decision-Making
Insight into what sponsorship decision-makers might be thinking benefits your planning process, sales approach, communication style and relationship management. Caravel…
The Most Wonderful Time of the Year… Planning for 2021!
By Michael Kithcart “Planning is bringing the future into the present so that you can do something about it now.”…
Video Series: Q&A with SMS Thought Leader Scott McNearney of SXSW
Scott McNearney is the Director of Global Sponsorship at SXSW and is at the forefront of the sponsorship industry. We…
Video Series: Q&A with SMS Thought Leader Marques Jackson
Marques Jackson is a sponsorship trailblazer. He is currently head of Partnership Marketing and Business Solutions for the Miami…
Video Series: Q&A with SMS Thought Leaders Megan Sheffield & Kristina Pantalone
In preparation for their exciting SMS session “How Partners Cross the Finish Line Together,” Paula is joined by two industry…