7in7 Interview: The Truth Behind What Brands Really Want
Do you ever wonder what it’s like on the sponsor side of the sponsorship table? In the latest 7in7 interview, Paula chats with Dan Frystak to get his insight on…
5 Easy Steps to Creating a More Successful Sponsorship Culture
We have long believed that sponsorship is a team sport. Everyone you work with within your organization must understand this.…
Sponsorship Principles of Success Through Creativation
Say what? Creativation, now that’s a new word! Mike McCann, Senior Manager, Global Sponsorships at Amazon shared the game-changing term…
7in7 Interview: High Performance Insights for Sponsorship Marketers
Sponsorship and sports are both a passion and profession for 7in7 Guest Expert David Perry. David is the Senior Vice…
Top 10 Reasons to Attend the Sponsorship Industry’s Leading Event
The 2021 Sponsorship Mastery Summit (SMS) is quickly approaching! On September 22 – 24, the industry’s most anticipated event will…
7in7 Interview: Getting Back in the Sponsorship Saddle
The latest 7in7 is jam-packed and downright brimming with insights by industry trailblazer Amber Burda from Houston Livestock Show &…
7in7 Interview: Celebrating & Managing the Return of Live Events
Deana Ivey is the Executive Vice President & Chief Marketing Officer at Nashville Convention & Visitors Corp. Ivey has spent…
7in7 Interview: Current Trends to Keep You on the Cutting Edge
The latest 7in7 interview features SponsorPitch Founder Kris Mathis. After recognizing a serious gap in the marketplace, Kris developed SponsorPitch,…
5 Steps to Deliver Powerful Presentations and Score More Partners
Delivering a flawless presentation can be downright daunting! Whether in-person or virtually, the rules of the game remain the same.…
Announcing Featured Speaker Scott O’Neil, CEO of Harris Blitzer Sports & Entertainment
Sponsorship Mastery Summit, September 22 – 24, 2021 June 22nd, 2021 (Seattle, WA)—Sponsorship Mastery is pleased to announce its third…
Ideas Are The True Value of Sponsorship
The value of a sponsorship is not in the assets, but the ideas. Mastery of sponsorship is demonstrated by selling…