Emerging Categories in 2021
The first quarter of 2021 has been full of hope and change in both life and sponsorship. We are keeping an open mind and adventurous spirit! Not only have we…
7in7 Interview Series: The Art of Mastering Hospitality
0
In this exciting new 7in7, Paula Beadle is joined by Don Dow, events industry maverick who creates hospitality experiences with…
Now Is The Time For Sponsorships With Purpose
Not long ago, sponsorship relationships were framed by the question “what can we do for you” without the added phrase…
10 Expert Insights on Creating More Meaningful and Innovative Activations
Unique activations and integrations are the name of the game for Marques Jackson and Scott McNearney. Marques Jackson is Senior…
10 Easy Steps to Kickstart Your Sponsorship Sales Plan
Sales plan development is critical to your success. As the saying goes, “a goal without a plan is just a…
7in7 Interview Series: How to Successfully Juggle Your Event & Sponsorship
Jen Puente is a true sponsorship maven. Over an 18-year career span at Wisconsin State Fair, she drove her way…
How Understanding What Brands Want Can Help You Close More Deals
The gap between what brands want and what rights-holders are providing is expansive. Why? Both sides of the partnership are…
How to Get Your Sponsors to Fall In Love With You
So, you’re dating. It’s going fine, but you secretly want it to go from ice cream on the couch to…
5 Ways Your Sponsorship Sales Team Can Go From Stuck to Unstoppable
2021 isn’t just another new year. It’s a year brimming with optimism and the promise of a fresh start in…
Making Sponsors Your Biggest Virtual Event Fans
This year has spurred an evolution of sports, entertainment, arts and fundraising events making the shift from live to virtual…
7 Strategies to Win the Year!
#1 Plan Your Work, Work Your Plan We overestimate what we can do in a year, and grossly underestimate…