7in7 Interview: What’s Next for Revenue Generation in College Sports
Don’t miss his insights in this week’s 7in7, and for more from Megan, join us at the 2022 Sponsorship Mastery Summit in Seattle! >>Register now for the Summit Did you…
7in7 Interview: Leveraging the Family Audience
Inside this week’s 7in7, get a sneak peek into what Mark Giovono will present as a speaker at this year’s…
Partners Becoming Corporate Citizens: Shining a Light on the Golden State Warriors
A fundamental shift in how brands view their sponsorships has occurred over the past two years, prompted in large part…
Creating a Culture Where Sponsorship Sales and People Both Thrive
Scott O’Neil, one of the most recognized executives in sports, motivated attendees at last year’s Sponsorship Mastery Summit to examine…
Aligning Sponsors and Properties Behind Partnerships with Purpose
As an industry, we spend a great deal of time being concerned with the rights and benefits properties can provide…
7in7 Interview: Partnerships Changing the Game
We welcome Meka White Morris on the latest 7in7. Meka is taking the industry by storm and continues to inspire…
Top 10 Reasons to Absolutely, Positively Attend the Sponsorship Industry’s Leading Event
It’s almost here! The 2022 Sponsorship Mastery Summit (SMS) is September 28-30, 2022 in Seattle. And, while there are endless…
The Art of Rekindling a Broken Sponsor Relationship
Amber Burda, the Houston Livestock Show and Rodeo’s Executive Director of Sponsorships, Business &Corporate Development, candidly shared her story with…
Announcing the Sponsorship Excellence Awards
Sponsorship Mastery is pleased to announce the first-ever Sponsorship Excellence Awards. The Sponsorship Excellence Awards will honor the outstanding accomplishments…
7in7 Interview: Leveraging Sponsorship to Address Issues that Matter
Our latest guest expert Allen Hermeling from UnitedHealth Group spent 7 way-too-fast-minutes addressing how leveraging partnerships can address health inequality,…
The Most Important Mile Markers on Your Sponsor Prospect’s Customer Journey
Misha Sher has negotiated sponsorship deals for brands that include Toyota, Shell, Mars, American Airlines, eBay and many others. The…