Blog - Sponsorship Mastery

26 May at 10:52 am

Top 10 Reasons to Absolutely, Positively Attend the Sponsorship Industry’s Leading Event

It’s almost here! The 2022 Sponsorship Mastery Summit (SMS) is September 28-30, 2022 in Seattle. And, while there are endless reasons YOU should plan on attending, we curated this Top…

The Art of Rekindling a Broken Sponsor Relationship

23 May at 9:34 am

Amber Burda, the Houston Livestock Show and Rodeo’s Executive Director of Sponsorships, Business &Corporate Development, candidly shared her story with…

Announcing the Sponsorship Excellence Awards

18 May at 3:48 pm

Sponsorship Mastery is pleased to announce the first-ever Sponsorship Excellence Awards. The Sponsorship Excellence Awards will honor the outstanding accomplishments…

7in7 Interview: Leveraging Sponsorship to Address Issues that Matter

17 May at 2:54 pm

Our latest guest expert Allen Hermeling from UnitedHealth Group spent 7 way-too-fast-minutes addressing how leveraging partnerships can address health inequality,…

The Most Important Mile Markers on Your Sponsor Prospect’s Customer Journey

12 May at 8:58 am

Misha Sher has negotiated sponsorship deals for brands that include Toyota, Shell, Mars, American Airlines, eBay and many others. The…

7in7 Interview: The Winning Sponsorship Drive with Luke Reissman

11 May at 8:46 pm

In just 7 short minutes, guest expert Luke Reissman from PGA of America dives into the shifting landscape of sponsorship,…

Hit a Partnership Home Run Every Time You Take a Swing

3 May at 7:30 am

Two prominent sponsors of the Chicago Cubs joined the Sponsorship Mastery Summit during its day at “The Friendly Confines” of…

5 Trending Topics to Expect at the 2022 Sponsorship Mastery Summit

20 Apr at 11:18 pm

In our business, knowledge is everything. Our intelligence-hungry industry has an insatiable appetite. In our quest for success and competitive…

7in7 Interview: The Rise of Esports with Wim Stocks

11 Apr at 5:34 pm

Welcome to another 7in7 – 7 insights in 7 minutes. Today we welcome the one and only esports LEGEND, Wim…

Beyond Benefits: What It Takes to Be an Amazing Partner

5 Apr at 5:15 pm

As Wisconsin State Fair Chief Marketing Officer Jen Puente shared during Sponsorship Mastery Summit, the beloved Badger State event secured…

Three Keys to High-Performing Sales Teams: People, Product and Culture

31 Mar at 3:26 pm

Industry trailblazer David Perry reinforced the foundational elements that will lead to sponsorship sales success for any organization at the…

Top 10 Reasons to Absolutely, Positively Attend the Sponsorship Industry’s Leading Event

The Art of Rekindling a Broken Sponsor Relationship

Announcing the Sponsorship Excellence Awards

7in7 Interview: Leveraging Sponsorship to Address Issues that Matter

The Most Important Mile Markers on Your Sponsor Prospect’s Customer Journey

7in7 Interview: The Winning Sponsorship Drive with Luke Reissman

Hit a Partnership Home Run Every Time You Take a Swing

5 Trending Topics to Expect at the 2022 Sponsorship Mastery Summit

7in7 Interview: The Rise of Esports with Wim Stocks

Beyond Benefits: What It Takes to Be an Amazing Partner

Three Keys to High-Performing Sales Teams: People, Product and Culture

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Top 10 Reasons to Absolutely, Positively Attend the Sponsorship Industry’s Leading Event

The Art of Rekindling a Broken Sponsor Relationship

Announcing the Sponsorship Excellence Awards

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