Partners Becoming Corporate Citizens: Shining a Light on the Golden State Warriors
A fundamental shift in how brands view their sponsorships has occurred over the past two years, prompted in large part…
General Blogs
Creating a Culture Where Sponsorship Sales and People Both Thrive
Scott O’Neil, one of the most recognized executives in sports, motivated attendees at last year’s Sponsorship Mastery Summit to examine…
Aligning Sponsors and Properties Behind Partnerships with Purpose
As an industry, we spend a great deal of time being concerned with the rights and benefits properties can provide…
The Art of Rekindling a Broken Sponsor Relationship
Amber Burda, the Houston Livestock Show and Rodeo’s Executive Director of Sponsorships, Business &Corporate Development, candidly shared her story with…
Hit a Partnership Home Run Every Time You Take a Swing
Two prominent sponsors of the Chicago Cubs joined the Sponsorship Mastery Summit during its day at “The Friendly Confines” of…
Beyond Benefits: What It Takes to Be an Amazing Partner
As Wisconsin State Fair Chief Marketing Officer Jen Puente shared during Sponsorship Mastery Summit, the beloved Badger State event secured…
Three Keys to High-Performing Sales Teams: People, Product and Culture
Industry trailblazer David Perry reinforced the foundational elements that will lead to sponsorship sales success for any organization at the…
Brands Driving Results with the Right Sponsorship Strategies
The end game of sports partnerships is selling more of the sponsor’s products and services. Brand awareness and brand consideration…
Four Cornerstones to Building Successful Partnerships
What do the largest music festival in the world and one of the most popular fairs in the country have…
Sponsorship Success Requires Authenticity
Have you ever wondered what it takes to break barriers, create a legacy and drive change? Being your authentic self,…