FeaturedGeneral BlogsLatestPartners Becoming Corporate Citizens: Shining a Light on the Golden State Warriors19 Jun at 9:51 amA fundamental shift in how brands view their sponsorships has occurred over the past two years, prompted in large part…
FeaturedGeneral BlogsLatestCreating a Culture Where Sponsorship Sales and People Both Thrive16 Jun at 12:53 pmScott O’Neil, one of the most recognized executives in sports, motivated attendees at last year’s Sponsorship Mastery Summit to examine…
General BlogsAligning Sponsors and Properties Behind Partnerships with Purpose7 Jun at 10:08 amAs an industry, we spend a great deal of time being concerned with the rights and benefits properties can provide…
General BlogsThe Art of Rekindling a Broken Sponsor Relationship23 May at 9:34 amAmber Burda, the Houston Livestock Show and Rodeo’s Executive Director of Sponsorships, Business &Corporate Development, candidly shared her story with…
General BlogsHit a Partnership Home Run Every Time You Take a Swing3 May at 7:30 amTwo prominent sponsors of the Chicago Cubs joined the Sponsorship Mastery Summit during its day at “The Friendly Confines” of…
FeaturedGeneral BlogsBeyond Benefits: What It Takes to Be an Amazing Partner5 Apr at 5:15 pmAs Wisconsin State Fair Chief Marketing Officer Jen Puente shared during Sponsorship Mastery Summit, the beloved Badger State event secured…
FeaturedGeneral BlogsThree Keys to High-Performing Sales Teams: People, Product and Culture31 Mar at 3:26 pmIndustry trailblazer David Perry reinforced the foundational elements that will lead to sponsorship sales success for any organization at the…
FeaturedGeneral BlogsBrands Driving Results with the Right Sponsorship Strategies14 Mar at 7:49 pmThe end game of sports partnerships is selling more of the sponsor’s products and services. Brand awareness and brand consideration…
FeaturedGeneral BlogsFour Cornerstones to Building Successful Partnerships11 Mar at 12:38 amWhat do the largest music festival in the world and one of the most popular fairs in the country have…
FeaturedGeneral BlogsSponsorship Success Requires Authenticity1 Mar at 6:53 pmHave you ever wondered what it takes to break barriers, create a legacy and drive change? Being your authentic self,…