The Most Important Mile Markers on Your Sponsor Prospect’s Customer Journey
Misha Sher has negotiated sponsorship deals for brands that include Toyota, Shell, Mars, American Airlines, eBay and many others. The…
Sales Process
Sponsorship Principles of Success Through Creativation
Say what? Creativation, now that’s a new word! Mike McCann, Senior Manager, Global Sponsorships at Amazon shared the game-changing term…
5 Steps to Deliver Powerful Presentations and Score More Partners
Delivering a flawless presentation can be downright daunting! Whether in-person or virtually, the rules of the game remain the same.…
The Rising Stakes of Sponsorship Contract Negotiations
Navigating negotiations and contracts can be challenging under the best circumstances, but COVID has sharpened the focus on contracts and…
Selling Sponsorships Virtually
By Paula Beadle While events have been cancelled, postponed or placed in a holding pattern, many sponsors are planning for…
5 Ways to Keep Your Sponsorship Sales Process Active
By Austin Hahn It may feel a bit awkward during this time to be conducting outreach, however it’s important during…