Partners Becoming Corporate Citizens: Shining a Light on the Golden State Warriors
A fundamental shift in how brands view their sponsorships has occurred over the past two years, prompted in large part…
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Creating a Culture Where Sponsorship Sales and People Both Thrive
Scott O’Neil, one of the most recognized executives in sports, motivated attendees at last year’s Sponsorship Mastery Summit to examine…
7in7 Interview: Sponsorship Strategies that are Driving Local & Global Impact
In a jam-packed and “thrilling” 7in7, we hear from an industry trailblazer who is leading the way in developing winning…
How a Local Partnership with Seattle Mariners Drives Big Results for T-Mobile
The Sponsorship Mastery Summit conversation between Tamika Hillman, Senior Sponsorship Manager for T-Mobile, and Charles Johnson, Vice President of Corporate…
How to Get Your Sponsors to Fall In Love With You
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So, you’re dating. It’s going fine, but you secretly want it to go from ice cream on the couch to…
5 Easy Steps to Creating a More Successful Sponsorship Culture
We have long believed that sponsorship is a team sport. Everyone you work with within your organization must understand this.…
Sponsorship Principles of Success Through Creativation
Say what? Creativation, now that’s a new word! Mike McCann, Senior Manager, Global Sponsorships at Amazon shared the game-changing term…
7in7 Interview: High Performance Insights for Sponsorship Marketers
Sponsorship and sports are both a passion and profession for 7in7 Guest Expert David Perry. David is the Senior Vice…
Top 10 Reasons to Attend the Sponsorship Industry’s Leading Event
The 2021 Sponsorship Mastery Summit (SMS) is quickly approaching! On September 22 – 24, the industry’s most anticipated event will…
7in7 Interview: Getting Back in the Sponsorship Saddle
The latest 7in7 is jam-packed and downright brimming with insights by industry trailblazer Amber Burda from Houston Livestock Show &…