FeaturedGeneral BlogsLatestPartners Becoming Corporate Citizens: Shining a Light on the Golden State Warriors19 Jun at 9:51 amA fundamental shift in how brands view their sponsorships has occurred over the past two years, prompted in large part…
FeaturedGeneral BlogsLatestCreating a Culture Where Sponsorship Sales and People Both Thrive16 Jun at 12:53 pmScott O’Neil, one of the most recognized executives in sports, motivated attendees at last year’s Sponsorship Mastery Summit to examine…
7in7 & Thought Leader InterviewsLatest7in7 Interview: Sponsorship Strategies that are Driving Local & Global Impact28 Feb at 11:36 pmIn a jam-packed and “thrilling” 7in7, we hear from an industry trailblazer who is leading the way in developing winning…
FeaturedGeneral BlogsLatestHow a Local Partnership with Seattle Mariners Drives Big Results for T-Mobile19 Feb at 12:53 amThe Sponsorship Mastery Summit conversation between Tamika Hillman, Senior Sponsorship Manager for T-Mobile, and Charles Johnson, Vice President of Corporate…
LatestHow to Get Your Sponsors to Fall In Love With You11 Feb at 9:45 pm1 CommentSo, you’re dating. It’s going fine, but you secretly want it to go from ice cream on the couch to…
LatestLeadership & Team Development5 Easy Steps to Creating a More Successful Sponsorship Culture5 Nov 2021We have long believed that sponsorship is a team sport. Everyone you work with within your organization must understand this.…
LatestSales ProcessSponsorship Principles of Success Through Creativation11 Oct 2021Say what? Creativation, now that’s a new word! Mike McCann, Senior Manager, Global Sponsorships at Amazon shared the game-changing term…
7in7 & Thought Leader InterviewsLatest7in7 Interview: High Performance Insights for Sponsorship Marketers25 Aug 2021Sponsorship and sports are both a passion and profession for 7in7 Guest Expert David Perry. David is the Senior Vice…
LatestSponsorship Mastery NewsTop 10 Reasons to Attend the Sponsorship Industry’s Leading Event23 Aug 2021The 2021 Sponsorship Mastery Summit (SMS) is quickly approaching! On September 22 – 24, the industry’s most anticipated event will…
7in7 & Thought Leader InterviewsLatest7in7 Interview: Getting Back in the Sponsorship Saddle12 Aug 2021The latest 7in7 is jam-packed and downright brimming with insights by industry trailblazer Amber Burda from Houston Livestock Show &…