Event Details

About the Summit

Last year the industry was buzzing after the successful launch of the Sponsorship Mastery Summit. During the two-day summit, sponsorship sales leaders from around North America learned how to improve performance, increase revenue and master sponsorships. Sponsorship leaders participated in a powerful and immersive experience, including:

  • intensive and interactive sales training sessions with industry experts
  • panel discussions with representatives from top organizations
  • collaborative sessions with trailblazers and thought leaders

Additionally, attendees were able to leave with tools, resources, and connections that provided an immediate impact in their sponsorship programs and strategies. The Summit had it all!

The Sponsorship Mastery Summit is changing the landscape of how sales leaders come together to exchange ideas, share experiences and master the art and science of sponsorship.

The 2020 Virtual SMS will be even more interactive, imaginative, and inspiring thanks to attendee feedback, industry insights, and the participation of a robust Advisory Committee. The involvement from so many industry leaders has been incredibly valuable as we develop our programming. More unique exchanges, robust industry conversations, deep dives into best practices, and opportunities for shared connections will be central to the summit programming.

Who Should Attend

The Sponsorship Mastery Summit is designed with events and properties in mind, but we welcome anyone seeking to enhance their sponsorship marketing efforts. Sponsors are encouraged and welcome to attend along with sponsorship sales leaders representing universities, parks and recreation, travel and tourism, fairs and festivals, entertainment venues, arts and cultural organizations, zoos, sports teams and non-profit events.

Full Schedule

Wednesday, September 23, 2020

Thursday, September 24, 2020

8:30 PT"Doors" Open
Creating Persuasive Programs
Gerry Tabio // CEO of Creative Resources Group
Seattle Kraken and Climate Pledge Arena: A Vision for the Future
Jeff Webster // Vice President, Corporate Partnerships at Seattle Kraken, Climate Pledge Arena & OVG
Darlene Corkrum // Senior Vice President, Chief Marketing Officer at Virginia Mason
Trinity Parker // SVP, Marketing, Communications & Public Affairs at Symetra
Sponsorship Brand Research Study Results
Ron Gailey // CEO of MDI Research
12:15-12:45Networking Lunch
Breakout Sessions
Session AEmerging Trends
Kris Mathis // CEO of SponsorPitch
Session BCompelling & Engaging Presentations
Ingrid Russell-Narcisse // Senior Director of Corporate Partnerships at Seattle Mariners
Jen Mueller // Sideline Reporter, Founder of Talk Sporty to Me
Session CMaking the Shift from In-Person to Virtual Events
Eric Corning // President & CEO at Seafair
Patrick Merna // Vice President Strategic Partnerships at 500 Festival
Sarah Fejfar // Founder of Live Event Academy
The Art of Successfully Managing Your Revenue Efforts
Jeff Curtis // CEO of Portland Rose Festival Foundation
8:30 PT"Doors" Open
Travel & Tourism Industry Supports Economic and Community Growth Through Partnerships
Rob Leslie // Director of Partnerships & Destination Services at Visit Seattle
Whitney Ellison // Manager, Sponsorship & Brand Activation at Alaska Airlines
Lauren Burkle // Director of Sales & Service at MoPOP (Museum of Pop Culture)
Malia Carlson // Director of Sales at Motif Seattle
Intersection of Sponsorship and Social Good
Lesa Ukman // Founder of Lesa Ukman Partnerships and ProSocial Valuation
Building Partnerships Through Innovative Activations & Integrations
Marques Jackson // Senior Director Partnership Marketing & Business Solutions at Miami Dolphins and Hard Rock Stadium
Scott McNearney // Director of Global Sponsorship at SXSW
Jen Mueller // Sideline Reporter, Founder of Talk Sporty to Me
12:00-12:45Networking Lunch
Building Prosperous & Permanent Relationships
Britt Carlson Oase // CEO of Special Olympics Oregon
How Partners Cross the Finish Line Together
Megan Sheffield // Sr. Partnerships Manager, Amazon Sports & Outdoors
Kristina Pantalone // Marketing & Sponsorship Manager at Boston Marathon, Boston Athletic Association
Tony Schiller // Senior Vice President at Paragon Marketing
How to Win the Year!
Paula Beadle // CEO of Caravel Marketing
3:30-4:30Virtual & Live Networking & "No Holds Barred Happy Hour" for ALL ACCESS PASS Holders.
Don't have an ALL ACCESS Pass? Grab yours here!