Attention Sponsorship Marketers Who
Want to Increase Sponsorship Revenue!

Introducing the 2021 Sponsorship Mastery Masterclass™ Series

The Sponsorship Mastery Masterclass™ Series is a real-world learning experience to help sponsorship marketers master the art and science of sponsorship. Now more than ever, it’s essential for sponsorship marketers to make the connection between proven strategies and real-world challenges, so they can increase sponsorship revenue, build stronger partnerships and drive more results.

The Sponsorship Mastery Masterclass™ Series will help: 


Answer your biggest sponsorship questions with insider secrets, best practices and industry trends


Learn proven strategies to get the results you want, faster


Navigate the shifting sponsorship landscape with timely topics


Make valuable connections with industry experts and fellow sponsorship practitioners


Explore how to shift and maintain a positive mindset


Take immediate steps toward improving your sponsorship efforts with highly effective tools

When You Join Sponsorship Mastery Masterclass You Get:

  • LIVE Monthly Sponsorship Training // Join your fellow sponsorship marketers LIVE, every month, to experience a new training on a timely topic in the world of sponsorship.
  • Guest Industry Experts // Your curated masterclass experience will include special guests. Tap into our incredible network of connections at nationally recognized brands and properties.
  • Masterclass Recordings // You can expect a video recording of each masterclass. Revisit your favorite topics and learn at your own pace.
  • Implementation Tools // As they correspond with the training sessions, we’ll be sharing our proprietary tools with you so you can immediately implement winning strategies.
  • Networking Opportunities // We know you want to stay connected.  We will create opportunities for you to network and deepen the conversation with fellow industry leaders.

See What’s Waiting for You Inside, When You Join the Community

All masterclasses are LIVE trainings and will be held at 11:00 PST on the dates listed below. See FAQ below for more information about accessing past recordings.

FEB 4 // Move from Stuck to Unstoppable and Win the Day!

MAR 4 // Go from Prospect to Partner in Record Time

APR 1 // Ten Biggest Mistakes You Should Never Make If You Want to Close a Deal

MAY 6 // Cool Sponsor Activation Ideas that WOW Your Audience

JUN 3 // Deliver Powerful Presentations so You Can Win More Partners

JUL 1 // Do Customized Creative Ideas Really Matter?

AUG 5 // How to Price Sponsorships Without Losing Your Mind

SEP 2 // Actions to Take that Turn Data Into Deals

OCT 7 // How to Create a Sponsorship Culture Even if No One Cares

NOV 4 // A Look Behind the Curtain Reveals Sponsor Secrets

DEC 2 // How Bad Ass Leaders Will Win the Year Ahead

JAN 6 // A Step-By-Step Guide to Creating a Sales Plan

Here’s a Quick Run Down of Our Agenda Together

FEB 4 // Move from Stuck to Unstoppable and Win the Day!
Special Guest Michael Kithcart // MWK Consulting
You might say to yourself: “Ugh. Stuck. How did I get here, again?” You don’t need a map; you need a compass. With the right mindset, you can get unstuck every time, unite your team, organization, and sales process. Tap into your superpowers!                        

MAR 4 // Go from Prospect to Partner in Record Time
Special Guest Jen Puente // Chief Marketing Officer, Wisconsin State Fair
The sales cycle may seem unpredictable. Sometimes it’s a beautiful ballet, and sometimes it’s a slog. Untangle the mystery with our proven, repeatable 7-step process honed by sponsorship masters over the past two decades. From prospecting and getting in front of new sponsors, to creating a winning proposal and closing the deal, plus flawless execution of a sponsorship program and much more. Master the steps and master sponsorships. 

APR 1 // Ten Biggest Mistakes You Should Never Make If You Want to Close a Deal                   
We all make mistakes. Avoid pitfalls – common and uncommon­– by including vital language in sponsorship proposals and contracts. Hold your pricing integrity and maintain your negotiating strength with deep awareness and the right words.                   

MAY 6 // Cool Sponsor Activation Ideas that WOW Your Audience
Special Guest Scott McNearney // Director of Global Partnerships, SXSW                
This is the session for BIG IDEAS. The best activation ideas put the audience at the center, improve the audience experience, and solve problems. Brands want to be wowed by creative engagement with audiences. They expect events, teams and properties to deliver something fresh.                                

JUN 3 // Deliver Powerful Presentations so You Can Win More Partners
Special Guest Jen Mueller // NFL Sideline Reporter, Talk Sporty to Me
Showing up with your BEST presentation isn’t magic. Virtual presentations are here to stay, so specific guidance and practical ideas about how you tell your story both in-person and on-camera are critical. Jen Mueller and Paula Beadle are sharing their recipe!        

JUL 1 // Do Customized Creative Ideas Really Matter?
Special Guest Gerry Tabio // Founder & CEO of Creative Resources Group
In short, customized creative ideas are the soul of sponsorship. Sometimes, basic ideas are fine, but your cool ideas are what set you apart. The value in sponsorship isn’t in your assets… it’s in your ideas. Learn when a simpler approach is more effective, and when a big idea is the smarter approach. Let’s rethink tiered packages and menus by putting assets first. 

AUG 5 // How to Price Sponsorships Without Losing Your Mind      
Pricing is our #1 challenge. Identifying assets, determining the right pricing strategy, and packaging benefits is both art and science. The current models are complex. In this session, we share our secret sauce and share cutting-edge ways to develop an essential framework for your sponsorship program. 

SEP 2 // Actions to Take that Turn Data Into Deals
There’s a lot of great data and research out there about sponsorships, but how do you use it to better serve your partners better? We share our annual study and explore in-depth ways on how to turn data into deals!                 

OCT 7 // How to Create a Sponsorship Culture Even if No One Cares    
Culture. You either buy into what precedes you, or you influence and shape it. It’s your choice. A key component to success is creating an environment where everyone is invested in overall goals and outcomes. Discover specific steps to implement in every workplace to improve culture and unify sponsorship efforts.

NOV 4 // A Look Behind the Curtain Reveals Sponsor Secrets
Let’s look behind the curtain! What is life like on the other side? Sponsorship decision-makers in sporting and events will share what is really happening behind the scenes. You may be surprised by their day-to-day life!                                  

DEC 2 // How Badass Leaders Will Win the Year Ahead
Our badass panel discussion on BIG and BOLD moves for 2022 will give you an insider track on forward-thinking. This vital conversation will change your game.                                      

 JAN  6 // A Step-By-Step Guide to Creating a Sales Plan
You need a plan. Clear goals. A proactive approach. We share a concise step-by-step strategy and critical insights on facilitating planning sessions, developing the right plan, and presenting it in a way that connects and ignites action. Everyone leaves this session with a sales plan outline for 2022!

But that’s not all… We have some extra goodies for you:



The Winning Proposal Checklist
Seven steps to creating a winning proposal.


2020 Brand Research Study
Curious what brands are planning for 2021? Answers are inside Sponsorship Mastery’s recent brand sponsorship research study results.


The Complete Guide to Developing a Sponsorship Sales Plan
Learn the step-by-step approach to developing a sales plan.


Exclusively for those who register for an annual pass: receive a 25% discount on your Sponsorship Mastery Summit 2021 registration!

What the Sponsorship Mastery Community is Saying

“I would definitely recommend Sponsorship Mastery Masterclasses to all of my fellow sales colleagues in the sponsorship industry. It was engaging and thought-provoking. You always want to walk away with a couple of tidbits of knowledge for everything you attend and it exceeded my expectations!”

– Dianna Kraven
Sunfest of Palm Beach County

“I found Sponsorship Mastery to be credibly insightful and helpful, and it’s always great to share the room and conversations with people who know sponsorship and live the sponsorship world, like I do. I just find it invigorating and just a great way to recharge as you’re continuing your work of building partnerships and fulfilling all those obligations that you create with those partners.”

– Mark Goldman
Marine Corps Marathon

“Sponsorship Mastery Masterclasses are powerful, insightful, and led by one of the industries most experienced sponsorship guru’s – Paula Beadle. Whether I’m attending a Masterclass or having a strategy conversation with her, I am always left feeling inspired and motivated to tackle all things sponsorship!”

– Kevin Grothe
Memphis in May

Your Most Popular Questions, Answered:

Who teaches the Masterclasses? 
Sponsorship Mastery Masterclass™ is led by Paula Beadle, founder of Sponsorship Mastery™. She has been in your shoes and knows what it’s like to be on the line to raise revenue. Much like you, she brings an enthusiasm for connection and strategy in her quest to master the art and science of sponsorship. You get the benefit of the hard-earned wisdom she’s gained in her decades of sponsorship sales experience in sports, media, events and entertainment. Paula will be joined by guest industry leaders, experts and trainers.

Who should attend the Masterclasses? 
Sponsors are encouraged and welcome to attend along with sponsorship sales leaders representing universities, parks and recreation, travel and tourism, fairs and festivals, entertainment venues, arts and cultural organizations, zoos, sports teams and non-profit events.

Will I have access to all the Masterclass resources?
Yes! Your registration includes COMPLETE access to all recordings, tools, and bonuses.

Are Masterclasses interactive and will my questions be answered?
Absolutely! This series will have breakouts, Q&A’s, and opportunities to connect with Paula and guests!

My event or property is struggling to secure sponsorships this year due to the 2020 fallout; how will this help me reach our goals?
Every session will be packed with strategies, proven processes, and tools to implement immediately. The Sponsorship Mastery experts have secured revenue for 100% of their clients even through financial and economic crises, and 2021 will be no exception.

What if I don’t like the Masterclass?
While we don’t think that is possible (we’re a pretty fun and informative bunch), you are easily able to cancel any time. Contact info@sponsorshipmastery.com for assistance.