Sports is a passion and a profession for Mr.Perry. Currently, at the Pac-12 Network, he is responsible for managing the direct (internal) sales team and national rep firm relationships; creating annual revenue strategies; budgets; and new asset development for the Network and Conference properties/events.
Before arriving at the Pac-12 Network, David was employed by AIM Media as the VP/General Manager where he managed the Mountain Group sales and operations for Ski Magazine; the Warren Miller Film; and the Fish Fishing Film Tour. He oversaw a team of thirty people including editors, film producers, marketers, and salespeople ranging from entry to senior levels.
Prior to AIM, Perry served a ten-year legacy as Vice President of National Sales at Home Team Sports (a division of FOX Sports Network) in Dallas, TX. While at HTS David managed a small sales team that covered an eight-state territory. They called on major advertisers and the agencies who focused on sports media nationally, regionally and/or locally interested in MLB, NBA, NHL, and Collegiate athletics.
Before arriving in Dallas, David owned a small sports marketing agency in Denver, and prior to that he spent five years at Time Inc. During his tenure, he led a national sales and activation team that managed and major sponsored events driven through lifestyle ski and outdoor enthusiast magazines.
Perry’s past experience includes executive level positions with the Philadelphia Eagles, Seattle Sonics, and Golden State Warriors in similar advertising and sport sponsorship sales roles.
David has a wealth of experience in managing senior level sales and service professionals, while fostering strong client direct and executive level agency relationships. He has been instrumental in changing team culture; setting company policies; managing P&L; and sales strategies. During Mr. Perry’s professional journey, he has built a reputation of turning low performing businesses into highly profitable ones.
Outside of work, David has been involved in non-profit work with organizations such as After School All-Stars, Falling Whistle Campaign, and the SPCA. He graduated from the University of Colorado with a degree in Communications, strengthening his Pac-12 passion. He currently resides in Denver, CO and has two children (Kendi 15, and Andre 16).