Heather Hunter has over 23 years of experience in sponsorship sales and activation. She is currently leading the university-wide collaborative corporate partnership initiative for UC Davis. She is responsible for establishing and executing a comprehensive campus-wide strategy for securing business partnerships that align with the UC Davis’ Principles of Community and mission. In 2015, Heather joined UC Davis as the Associate Executive Director and Chief Revenue Officer for the Cal Aggie Alumni Association overseeing business partnerships, membership, wine and travel programs.
Prior to UC Davis, Heather served as the Account Director for GMR Marketing where she led the $25M+ North America and Latin America sports sponsorship portfolio for global SAP. SAP’s sponsorships included the NFL, NBA, San Francisco 49ers/Levi’s Stadium, San Jose Sharks/SAP Center, MetLife Stadium, Madison Square Garden, golf, tennis, sailing, Cirque de Soleil and Tribeca Film Festival. She also managed NetApp’s NFL business and worked on special projects for Global Sports & Entertainment Consulting.
Before GMR, Heather worked for Sharks Sports & Entertainment (SSE) for 11+ years leading the sponsorship service team who were responsible for managing over 100 corporate partners across the SSE portfolio. The SSE property portfolio included the San Jose Sharks (NHL), HP Pavilion, SAP Open (ATP), San Jose Stealth (NLL), San Jose Earthquakes (MLS), PGA Tour Champions, Fight Night at the Tank (Boxing) and Sharks Ice (Practice Facility). She also led the naming rights partnerships for HP and SAP and was a member of the board of directors for the Sharks Foundation.
Heather began her career on University of California campuses. She was a Marketing Coordinator for Cal Athletics, where she developed and implemented comprehensive marketing programs for Cal Athletics and managed 15 corporate sponsor accounts including Bank of the West, Toyota and Ford. Prior to Cal, Heather was an assistant softball coach for two seasons at UC Davis managing the recruiting program. The team reached post-season both years and participated in the College World Series, finishing 3rd in the country.
Hunter was a four-year letter winner in softball at UC Davis and is a member of the Cal Aggie Athletics Hall of Fame. She is currently serving on the UC Davis Athletics Board and University Credit Union Advisory Council. Heather is also an adjunct instructor for the University of San Francisco Sports Management MS Program.
Ed.D. Leadership and Innovation, University of the Pacific
M.A. Sports Management, University of San Francisco
B.A. American Studies and Psychology, UC Davis