As a member of the Seattle Center Executive Leadership Team for 13 years, Marc was hired to oversee all marketing, booking, sales and commercial event operations for the 74-acre urban park, which is home to 30 non-profit arts organizations, museums, attractions, performing arts and concert/sports venues. Marc’s first major focus was to help reposition Seattle Center with a new brand identity and develop a new business strategy for the campus focusing on a new model for KeyArena following the Sonics departure in 2008. This work included building a strong music and entertainment brand for the city’s premier multi-purpose arena and helping to bring KeyArena back to profitable status in just one year. The new strategy allowed the turnaround and profitability of Seattle Center, with the brightest spot being KeyArena which has generated average net profits of $1 Million since 2012.
With more than 20 years of experience in the media, entertainment and tourism industry, Marc has helped develop and market Fortune 500 brands with a focus on experiential marketing in the live music entertainment arena. He has developed integrated strategic marketing partnerships, while providing leadership for non-profit and arts organizations. He worked in publicity/promotion for ABC television and Entercom/CBS radio for a combined 10 years. He also enjoyed experience establishing a music and entertainment marketing platform for Chase Bank (formerly WaMu), establishing sponsorships and naming rights at music venues for the West Coast.
Marc currently leads a division of 40 at the Seattle Center, including 5 senior managers focused on Marketing, Communication, Technology, Business Development, Major Festivals/Events Sponsorships, McCaw Hall and manages the Strategic Partnership with OVG the developer and operator of the new Climate Pledge Arena at Seattle. Marc was responsible for developing new business related to corporate sponsorship, yielding 1 million in new revenue annually for Seattle Center.