Paula is a sponsorship industry leader who has mastered the art and science of sponsorship over 30 years of experience in sponsorship, media, sports, major events, and entertainment. Paula is the CEO of Caravel – a national consulting company specializing in strategic sponsorship and partnership marketing. Paula is also the founder of Sponsorship Mastery – an organization dedicated to improving individual and organizational sponsorship performance.
Paula has bought and sold sponsorships for everything from multi-million-dollar naming rights to racing pigs. She a results-driven leader known for developing winning strategies, fostering bold ideas, increasing revenue, and creatively connecting the right partners. She has had the good fortune to work with a countless number of iconic events and major brands. She also has a passion for Fairs and has worked side-by-side with the Washington State Fair, Oklahoma State Fair and Oregon State Fair.
Paula also serves on the Board of Directors for the Red Cross, Seattle Sports Commission, Washington Fairs and Events Association (WFEA) and as a Mentor for Women in Sports and Entertainment (WISE). She is outdoorsy and often can be found navigating the waters of the Pacific Northwest, hiking trails, or perfecting her swing on the golf course.
Paula will talk about Navigating the Future of Sponsorship and why sponsorship success will require bold, new thinking. She will share her industry predictions and insights how fairs can build stronger partnerships and increase revenue. In the wake of the COVID-19 pandemic, the sponsorship industry is dramatically transforming… a transformation that is long overdue and is happening at an accelerated pace. Sponsorship has been progressing over the last several years, and while strides have been taken toward strengthening the partnerships between brands and fairs, there is still work to be done. Paula will reveal the most important factors to sponsors and her insights how fairs can reach a higher level of success.