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Sarah Smith Pancheri serves as Chief Operating Officer / Vice President of Sales & Marketing for Milwaukee World Festival, Inc., (MWF) the organization that produces Summerfest presented by American Family Insurance, The World’s Largest Music Festival.  She is now responsible for directly overseeing the Operations, Sales and Marketing departments of MWF, including sponsorships and corporate sales as well as advertising, social media, media partnerships and public relations for Summerfest and all MWF properties. During her tenure with MWF, Henry Maier Festival Park has opened over $80 million in new capital projects, funded primarily by corporate sponsorship.

Sarah has served a variety of community organizations including the Sharon Lynn Wilson Center for the Arts, Red Cross of Wisconsin and the Wisconsin State Fair Park Foundation.  She was named a Women of Influence by the Milwaukee Business Journal in 2018.  She is a proud graduate of the University of Wisconsin.

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