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Ted Molter is the former Chief Marketing Officer for San Diego Zoo Wildlife Alliance, responsible for public relations, creative services, advertising and design, websites, publications, interpretation, sales, licensing and partnership marketing activities that support the San Diego Zoo, the San Diego Zoo Safari Park and the San Diego Zoo Institute for Conservation Research, the organization’s scientific division.

Ted is currently working with Digital Performance Group and others creating marketing campaigns using behavior-based mobile data and as a marketing consultant focusing on zoos, aquariums, cultural attractions and family entertainment centers.

He joined San Diego Zoo in 1998 as the associate marketing director in charge of public relations. In April 2002, he was promoted to director of marketing and ultimately to the role of CMO in 2013. Molter initiated and led an organization-wide re-branding identity program that resulted in significant revenue increases at the Zoo and Safari Park, increased donations and awareness of San Diego Zoo Global’s commitment to wildlife conservation.

Molter came to San Diego Zoo Global from SeaWorld Ohio, where he worked for 13 years. His tenure there included positions as operations host, penguin keeper and aquarist before becoming director of its public relations department.

A graduate of Kent State University, Molter earned a bachelor of arts degree in broadcast communications with a field of concentration in biology.

He has been a member of the Association of Zoos and Aquariums; past education and marketing committee chair, board member and the founding foundation board chair for the International Association of Amusement Parks and Attractions; past chair of San Diego Tourism Authority; and board member and past chairman of the California Travel Association.

With the opportunity to reach families around the world with the mission of conservation, education and family fun, Ted has continued to find ways to combine his passion for animals with an endless desire to share the wonders of nature through innovative marketing and communications programs in Southern California and beyond.

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