A real-world learning experience
for sponsorship marketers

About Our Webinars

The Sponsorship Mastery webinars are real-world learning experiences to help sponsorship marketers master the art and science of sponsorship. Now more than ever, it’s essential for sponsorship marketers to make the connection between proven strategies and real-world challenges, so they can increase sponsorship revenue, build stronger partnerships and drive more results.

Sponsorship Mastery Webinars will help:

  • Answer your biggest sponsorship questions with insider secrets, best practices and industry trends
  • Learn proven strategies to get the results you want, faster
  • Navigate the shifting sponsorship landscape with timely topics
  • Make valuable connections with industry experts and fellow sponsorship practitioners
  • Take immediate steps toward improving your sponsorship efforts with highly effective tools

PLUS! Attendees will receive bonus downloads and resources to help put your learning into action.

Your Host

Webinars are led by Paula Beadle, Founder of Sponsorship Mastery. She has been in your shoes and knows what it’s like to be on the line to raise revenue. Much like you, she brings an enthusiasm for connection and strategy in her quest to master the art and science of sponsorship. You get the benefit of the hard-earned wisdom she’s gained in her decades of sponsorship sales experience in sports, media, events and entertainment. Paula will be joined by guest industry leaders, experts and trainers.

2022 Webinar Registration Now Open

Thursday, April 14, 2022 | 11:00am PST

The Truth About Creating Authentic Marketing Partnerships

There is a gap between what brands want and what properties are delivering. Both partners have a role in closing the gap. This webinar will break down the walls on how partners collaboratively work together to communicate, solve problems, develop big ideas and deliver results. Walk away with tips and strategies to develop true marketing partnerships.

This webinar has already taken place. 

Thursday, June 9 | 11:00am PST

Kick Ass Sponsor Activation Ideas that WOW Your Audience

This is the webinar for BIG IDEAS. The best activation ideas improve the audience experience and creatively solve problems. WOW brands with bold, innovative ideas that engage audiences and leave a lasting impression. We will share our favorite activations and a simple approach to developing big ideas.

This webinar has already taken place. 

Thursday, August 11 | 11:00am PST

Cracking the Code on Valuing Sponsorships

It doesn’t matter if you buy or sell sponsorships; a pricing framework is valuable to your efforts and vital to your success. In this webinar, we will apply an art and science approach to understanding the fair market value of a sponsorship. You will walk away with a process and a model that will make your job easier, build credibility and show more value.

Thursday, October 13 | 11:00am PST

How Thought Leaders are Revolutionizing the Sponsorship Industry

Get ready for innovative ideas in overdrive! We are sharing the top insights from the 2022 Sponsorship Mastery Summit, where over 30 industry leaders from global brands and iconic properties took the stage. In one jam-packed webinar, you will hear insider secrets, industry trends, bold ideas, and the action steps you can take to stay on the cutting edge of sponsorship.

Thursday, December 8 | 11:00am PST

Creating Powerful Partnerships with Purpose

Today more than ever, brands are seeking opportunities to positively impact their communities and support social issues. Brands are taking powerful positions and using sponsorship as the vehicle. Hear from leading experts about aligning brands, properties and social good.

“Engaging and thought-provoking…it exceeded my expectations!”

Dianna Kraven, Sunfest of Palm Beach County

Invigorating and a great way to recharge”

Mark Goldman, Marine Corps Marathon

“I’m always left feeling inspired and motived to tackle all things sponsorship!”

-Kevin Grothe, Memphis in May